Insights

From the desk.

Notes and analysis from our partners. Written for operators, not headline writers.

Featured · Playbook

The first 24 hours of a reputation crisis

A partner's field guide to the calls, decisions and drafts that decide whether a story becomes a chapter — or a legacy.

Jan 20269 min read

Why African brands need editorial-grade PR

Dec 2025 Perspective

Media relations in the age of newsroom collapse

Dec 2025 Analysis

What the fintech pullback means for reputation strategy

Nov 2025 Playbook

Investor communications for a first African IPO

Nov 2025 Field notes

Executive positioning without the theatre

Oct 2025 Perspective

Why silence is a strategy — and when it stops working